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*|M kta C Slilli Sales Mp . Russell W McCortli. Auditor. Rr.mond W Rodgers OikI Enjnew Pel* Thornun PoNorr fct . Haraid loai V f Ktibrnf traa* I (Tat) Inio Sai I M* bra R lm NaBii to Cava law Pray*
8 Who Sell Detergents, Milk, Brotherhood
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l r Symphony, with a deficit of $325,000. may have to close.
r< can we sell the public on the need for immediate help'"
1 is detergent is new to your market. What's the best way to
uxluce it and get dealers to stock it right away?"
» ' have a limited budget. We want to reach housewives . . .
i show results in a week."
f w can we effectively sell beer? Milk? Toys? Swimming Pools?
'(-oitalization? Mattresses? Brotherhood:"
Ise 8 men— along with their experienced staffs— face prob
lems like these every day. Their knowledge and understanding of America's 8th market with its 1 'i million TV homes, and their 100 years of broadcast ins: experience, all help in solving such problems.
They have an occasional strike-out hut th< batting average is pretty high. You can see the results in ratings, in sales success stories— in the high regard the community has for Channel 2— the Pittsburgh Area's No. 1 Station.
What's your problem?
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WESTINGHOUSE BROADCASTING COMPANY, INC.
RADIO BOSTON. WB/-S-WBZA PITTSBURGH. »D»A CLEVELAND, una FORT WAYNE. WOWO
CHICAGO. WIND PORTLAND. HEX TELEVISION BOSTON. *BJ TV BALTI MORE. «I7 TV
PITTSBURGH, KOKA TV • CLEVELAND. KYW-TV SAN FRANCISCO. «I>IX
WIND REPRESENTED BY AM RADIO SALES • WJZ TV REPRESENTED BY BLAIR TV • K°IX REPRESENTED BY THE lATJ AGENCY INC ALL OTHER *BC STATIONS REPRESENTED BY PETERS. CClFFIN. WOODWARD INC