Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
000230
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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WBTV's proven sales power finds its firm foundation in audience domination. The remarkable extent of that domination has just been measured. In ARB's brand new total area report of television viewing in the 80 counties served by both Charlotte stations * • WBTV WINS 442 OUT OF 465 QUARTERHOURS SURVEYED • WBTV'S AVERAGE SHARE OF AUDIENCE FOR THE ENTIRE PERIOD IS 79.3% • THE TOP 53 MOST POPULAR SHOWS ARE ON WBTV WBTV's dominance is durable. Ask your WBTV or CBS-TV Spot Salesman to show you the complete ARB Total Area Report. "The Charlotte Total Coverage Area ARB— June 25— July 1, 1957 CUi WVv Jefferson Standard Broadcasting Company