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aunches another! WAVY-TV in Norfolk sets sail as ABC-TV's 74th jive station, raising ABC-TV coverage to 93.1 % * Add another to the growing list of ABC-TV live markets. This one s Norfolk-Portsmouth, Virginia where WAVY-TV (Channel 10) went on the air in September as a full-time ABC-TV affiliate. Now all of this great market (the nation's 37th television market) can see all ABC-TV shows — as scheduled and programmed. ABC's affiliation with WAVY-TV raises our live coverage to 78 of all U. S. TV homes. Already this year, we've added stations in San Antonio, Tucson, St. Louis and Miami. In the offing, this season, are live, competitive ABC-TV affiliates in Peoria, Indianapolis, New Orleans, Omaha, Youngstown, Boston. Amarillo and Pittsburgh. These will push our live coverage up to 85°0. To advertisers. ABC-TV extends a cordial invitation to take a closer look at the new ABC coverage story. And to Norfolk, it's a hearty "Welcome aboard!" •Total coverage for average half-hour evening program. More Bw :;