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No doubt about it, there's many a truth spoken in gist CNP'fl philosophy can be spelled out very briefly:
We believe in Planned Production. With our "Hoots and Saddles— the Story of the Fifth Cavalry" just released for syndication, we're well on the way to completion of our next series, "Union Pacific." And the cameras are set to roll on yet another serie.-. Continuity of effort like this is why we have and hold some of the best creative people in the business.
Our production plans are our own. We have full confidence in the continued growth of non-network television, and we have undertaken to supply its program needs on a regular basis. The result: film of far greater quality per dollar invested than is possible in an intermittent, piecework, patchwork operation. The beneficiaries: non-network advertisers, broadcasters, the public, and us.
Our creative decisions are our own. We believe that tailoring a series to the assorted demands of all potential customers only leads to the kind of programming that's best described as corned beef hash.
Our timing is our own. When we produce a new series, it's because our own best creative judgment tells us that a series is ripe for the making — not because a "pilot film" has lured enough advance sales to underwrite any part of our negative costs.
We don't create consumers and we don't create advertising. We do create entertainment that energizes consumers for advertising. And because CNP production doesn't wait on sales, temporary fluctuations, or other people's opinions, we'll always be ready, a.< we are right now, with prime syndicated TV film product to meet the growing needs of an expanding Non-Network Market. That's the CNP storv in a nutshell. nbc television mlms a division oi
CNP
CALIFORNIA NATIONAL PRODUCTIONS. 1ST