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II50 KC
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Why
should
I buy
SOUTHERN NORTHERN
OREGON* CALIFORNIA
* money "markets"
Best Buu
KF<3I
KLAMATH FM.LS, OREGON
AsW. -the Meeker Co.
5000 W
58
National and regional spot buys in work now or recently completed
SPOT BUYS
TV BUYS
Procter & Camble Co., Cincinnati, is preparing a campaign for its Crisco in various markets. Schedule kicks-off in September for an indefinite period. Announcements of varied lengths will be placed during daytime segments: frequency will depend upon the market. Buyer: Graham Hay and Bob Pape. Agency: Compton Advertising, New York. (Agency declined to comment.)
General Foods Corp., Maxwell House Div.. is going into scattered markets for its Regular Maxwell House coffee. Campaign begins 1 October for 26 weeks. Nighttime minutes are sought, with frequency varying. Buying is not completed. Buyer: Roger Clapp. Agency: Benton & Bowles, Inc., New York. (Agency declined to comment.)
Exquisite Form Brassiere Co., New York, is entering various markets to promote its undergarments. Late September schedule will run for 52 weeks. Minutes and chainbreaks will be slotted both daytime and nighttime: frequencv varies from market to market. Buyer: Jo Napoli. Agency: Grey Advertising Agency, New ^ ork. This is the cash portion of the schedule, part of which is barter. (Agency declined to comment.)
Procter & Camble Co., Cincinnati, is initiating a campaign in Southern markets for its Tide detergent. The September schedule will run for 52 weeks. Minutes and chainbreaks will be placed during nighttime hours; average frequency: five per week per market. Buyer: Dave Place. Agency: Benton & Bowles, New York. (Agency declined to comment.)
Bissell Carpet Sweeper Co., Grand Rapids, is going into the top 56 markets for its Breeze sweeper. September schedule will run for seven weeks. Minute film announcements will be used during daytime segments: frequencv will depend upon the market. Buyer: Frank Carvell. Agency: N. W. A\er. New York.
RADIO AND TV BUYS
The Wheatena Corp.. Rahway. N. J., is planning on using radio and television spot to reach the housewife, after many years of strictlv print advertising. Radio-tv schedule initiates 30 September for 18 weeks: a 10-week run. four weeks off. then an eight-week run. Announcements will be slotted primarily during daytime segments, Mondav through Frida\ : frequenc) will vary from market to market. Buying is not completed. Buyer: Jim Ducey. Agency: Cunningham & \\ alsh. New York.
SPONSOR
21 SEPTEMBER 1957