Sponsor (Sept-Dec 1957)

NOW IN ROANOKE and Western Virginia WDBJfr followed by the EARLY SHOW Famous Feature Movies Monday through Friday 4:00 to 6.05 P. M. Your Peters, Griffin, Woodward "Colonel" tan give you the full sfory concerning porficipafions. Call him now.' ROANOKE, VA. Owned and operated by the Times -World Corp. News and Idea WRAP-UP ADVERTISERS Sunshine Biscuits which has been using spot tv in 70 markets, is moving into network tv for the first time, beginning this week. CBS TV's Beat the Clock and Garry Moore Show are the two vehicles. Supplementing these network buys, Sunshine plans to use some film syndicated shows I Highway Patrol. Code 3 and others I in selected markets. Cunningham & Walsh is the agencv . This fall its going to be an alltelevision advertising program for Drackett Co. with a combination of nighttime and daytime network tv being used consistently for the first time. Windex and Drano will he featured on NBC TV's Wagon Train I Wednesda\ 7:30-8:30 p.m.) and also on the network's da\ timers: Bride & Groom, The Price is Right, Tic Tac Dough. 1 1 Could be You and Today. Decision to direct all ad efforts in tv was made following a short test last spring of the dav plus night tv plan. Agency is \ &R. Keebler Biscuit Co., in behalf of Saltines, this week has begun a saturation radio-tv campaign due to run the entire month. Around 50 radio stations in 46 Keebler market areas are being used and a similar plan for tv is in the works. Lewis & Oilman. Philadelphia, is the agency. Lysol (Lehn & Fink), which has just signed as one of the co-sponsors of NBC TVs Truth or Consequences (M-F. ll:30-12n), is looking for additional television coverage as part of plans for the most extensive ad budget in its 71year history . ^gencv for the disinfectant is M< Cann-Erickson. Pharma-Craft has added seven daytime network radio shows to its fall advertising plans. These radio bu\s are in addition to sponsorship of an alternate week halfhour of NBC TV's Steve Allen Shou i Sunday 8-9 p.m. i . The radio broadcast schedule includes; Art Linkletter, Helen Trent. Young Doctor Malone. Ma Perkin and Nora Drake on CBS. \ ens oj the World on \BC and news program preceding and following the Notn Dame football games on Mutual. S< eral other shows are also being sidered. Ml radio time will be used to ad vertise Coldene cold medicines and Pharma-Craft feels that when radi< purchases are complete. the\ will adi up to the biggest broadcast scheduk ever developed for a cold medicine. In addition to the network radi< schedule. Coldene will be featured oi .93 local radio programs in 40 citie JWT is the agency . Job notes: Edward Kletter ha been elected vice president and dire< tor of advertising for Pharmaceuticals He will also serve as a member of tin executive committee. Kletter was p ident of Parkson Agencv which ban dies the Pharmaceuticals account. AGENCIES With Edward Kletter's move ovei to Pharmaceuticals as vice presi dent in charge of advertising here's the new set up at Parksoi Advertising: Ted Bergmann replaces Kleltei president and chief executive office on 1 October. Bergmann comes n McCann-Krickson where lie was radio-tv vice president. Before M> Cann-Erickson. Bergmann was man aging director of DuMont and dire tor of broadcasting division <>f tin Mien B. DuMont Labs. Franklin Brink moves from i tive vice president of Parkson t' chairman of the hoard. Parkson bills around 820 million 64 SPONSOR 21 SEPTEMBER 195'