Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
000715
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Young WRubicam, Idu&rtisi/n? -. . ■. DARN IT PUSH IT 2s* BEAT IT WATCH IT Fads in television may come and go, but one principle always remains true: if you add "action" ' to "sight and sound" you get unusual results. Knowing how to achieve this extra dimension of demonstration calls for a knowledge of the product you want to sell, the people you want to reach — and an understanding of what television as a medium will and can do. SPONSOR 26 OCTOBER 195'