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NEWSMAKER of the week
i mtc tthinspired trend in agency growth was underscored this week when Campbell-Mithun, Minneapolis, announced //»«• opening of a Sew ) oris office, to be headed by B Uliam I . Brownell, The growth of tr billing among major agencies throughout the country has caused many shops such as Sun
Iramiso's <,IUK:ll lo open up or expand VciC i <>r/» offices.
The newsmaker: "Oui move |>< «i m up a mw and conflicting trend in the agenc) business," Bill Brownell told sponsor. 'Today, man) Midwestern clients prefer to have a Midwestern agenc) because the) Feel the agenc) will be closer to it marketing problems, in fact, most New York gianl agencies have been opening more and more regional offices i<> better service their clients in importanl marketing centers.
" \i the same time the demands "I the broadcast media, t\ particularly, are such that a major agency, wherever it homeoffice might be, has to have an office in the ke) i\ centers. Campbell-Mithun has "Hue-, in Chicago and Los bigeles as well."
Kill Brownell began his advertising career a> a radio continuit) director, announcer and writer. Starting 1 November, he'll be heading up the new office of an agenc) which has quadrupled its billings in four \ears.
During the first -i\ months to a year, Brownell anticipates that better than three-fourths of the New York office's work and billing wil
However, we expect to add some new clients in this area a well as servicing the broadcast needs of our Minneapolis accounts," he added.
\moni' the agency's biggest broadcast spenders are Pillsbur) and Gold Seal's < da— \\ ax.
\i sponsor's presstime, Brownell was making final arrangements for office space in the Greybar Building, New York, but he anticipates having a staff of 30 on the payroll l>\ spring.
His own background in the agenc) business has included being \.|>. and cop) director for Krw in. Wasey, head of the William Weiutraub Detroit office and head of the (Irani and Campbell-Ewald cop)
departments,
'" I he New York office of Campbell-Mithun will be aide to service an account completely," he told SPONSOR, "But our stress in the beginning is upon air media. ^
// Uliam h.. Brownell
in the broa least media.
Same blanket... new label
Same power-packed station lineup,
same blanket western coverage.
Only the label is changed. From now on,
the Columbia Pacific Radio Network
is going to be called the
CBS Radio Pacific Network. That way,
you know at a glance who we
are and the things we are proud of.
SPONSOR
2(> OCTOBER 195'