Sponsor (Sept-Dec 1957)

Page scan 000885 from Sponsor

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
000885
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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w We wanted to know about Farm TV... — so we asked the highly regarded Research Division at the Meredith Publishing Company to make a survey for us — . . . and here are some highlights." Fred Ebener, WOW-TV Sales Manager Mai Hansen, WOW-TV Farm Director 33'-, named WOW-TV Farm Director Mai Hansen their favorite TV Farm personality (the next farm personality was mentioned by only 595 I. • 90'^ of the farmers within an 80-mile radius of WOW-TV have TV sets • They depend on TV over newspapers in five of six major categories of farm news and information • 31% of the farmers named WOW-TV as their favorite station (the next station was mentioned by only 17' < I • Weather, News and Markets programs are a terrific buy. 35' < of the farmers watch such programs regularly. This percentage was topped only by "I Love Lucy" and "December Bride". SURVEY BROCHURE — Gef all the details . . . write for your copy foday.' Cdame/ FRANK P. FOGARTY, Vice President ond Generol Monoger FRED EBENER, Soles Monoger IN OMAHA it's WOW and WOW-TV represented by BLAIR-TV Inc. IN SYRACUSE it's WHEN and WHEN-TV represenfed by The KATZ Agency IN PHOENIX ifs KPHO and KPHO-TV represenfed by The KATZ Agency IN KANSAS CITY it's KCMO and KCMO-TV represented by The KATZ Agency Meredith Stations are affiliated with Better Homes and Gardens and Successful Farming Magazines SPONSOR 2 NOVEMBER 195"