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DENVER'S m***mst%tfa
NUMBER ONE
^Mmmmmm'%0^. <?
WGR-TV
SELLS
BUFFALO !
ABC AFFILIATE CHANNEL 2
Transconlinenl Television Corporation
Peters, Griffin, Woodward, Inc.
d( id of Oregon Advertising Club.
I!: ing "sensible." he defines, is getting the basic marketing information .mil devising the advertising plan.
Being "friendly' is not to resort to shouting bul to communicate to the customei via the back door, "where voui best li iends come to call.
IN B has come to the support of advertisers in the Baltimore tax controversy.
The Baltimore proposal to lev) a iy<2,% tax on advertising drew these it mai k from T\ B's Norman E. (Pete) ( .i-li to \la\or D'Alesandro:
"This tax would inevitably lead to a greal diminution of advertisers' investment in Baltimore which would directl) trace to lower sales, jobs, and the economic and political life of one of our major cities . . .
"Request you stud) carefully this revolutionarj move as this action could reduce the income to your city and severely restrict your administration."' (See Newsmaker of the Week, p. 4.)
Meetings: NARTB's Film Committee for L957-58 will hold its first meeting 5 December in Washington. Members of the new committee are Harold See. President, Kenneth I. Tredwell, Jr., Joseph L. Floyd, Frederick S. Houwink, Glenn C. Jackson, Lee Ruwitch, and Lynn Trammell . . . The l\s Eastern Annual Conference will be held at the Hotel Roosevelt, N. Y., 19-20 November.
ARF's 3rd Annual Conference i scheduled foi II Xovembei al the Hotel Plaza. N.l . Program theme for the conference will be "How To Make \d\ertising and Marketing More Effective."
1957 Fall Convention of NATRFD is set for 29 November-1 December at the Conrad Hilton in Chicago.
Elections: Elliott W. Henry. Jr..
chosen L958 President of BPA at the close of the BPA convention in Chicago.
TV STATIONS
KkO Teleradio president Tom O'Neil this week tossed his hat in the pay tv ring.
Said he saw pay-as-\ ou-look as the wave of the future and that he would file with the FCC for permission to take part in the forthcoming pay tv tests.
\\ hat the viewers in coastal California think of pay tv:
After explaining pa\ t\ in a joint telecast, KSBY-TV, Puis Obispo, and kSBW 1 \ . Salinas, asked viewers which system they preferred: free tv or pa\ t\. Over 5,000 letters were received. All hut four favored free tv.
\niiiversaries: KTBC-TY. Austin.
Texas, has designated November as its fifth anniversary month . . . KLZ-TY. Denver, is celebrating its fourth vear and the fourth birthday of Aladdin, the little boy who is its symbol.
Awards: WKCV-TV, Philadelphia, has been honored by the New Jer-c\ Education Association for its effort on behalf of education, student and schools in New Jerse\ . . . Ted Lloyd. who plays "Sagebrush Shorty" on \\JBk-I\ kiddie shows, has been given first place honors for his efforts on behalf of traffic safety and fire prevention in the Detroit Police Officers' annual Newspaper Radio Television \ wards.
Station doings: WGN-TV, Chicago,
offered its first color telecast on !!
Montgomery's No.l
Radio Station
WRMA
Serving 200,000 Negroes
~Arnnounce5 the ^Tppointmenl of
JUDD SPARLING
as Station Manager AND
EVERETT MC KINNEY, INC.
as National Representative
70
SPONSOR
16 NOVEMBER 1957