Sponsor (Sept-Dec 1957)
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Coffeyville; and k\».B. Greal Bend. "Fivr Star' stations covei portions "I Kan-*. i«. Missouri, Arkansas and Oklahoma . . . Young Representative! now rep «K Ml. Mobile, \l.«.:\\ NOW. York, and \\ Ml!. Ulentown, Pa.; k\ \\. Portland, Ore.
CANADA
Vancouver station! aren'l worried I'm there1! ■ move afoot to ban broadcasting on Sunday.
\ mrmliri ol tin \ BnCOU\ BI police
commission, Brig. William Murphy, has recommended banning 01 broadcasting and otlirr activities as a teal of the Lord*! Da) \<t.
i ["he commission was scheduled to act on tii*— recommendation I I November, which is past sponsor's pressthne. i
Kr\. Harold Mien. 1>.(". t*\ccuti\ c
lecretar) <>f the I. cud' Daj alliance. charged thai Mur[ili\ was trying to make the Lord's Da) \n "ridiculous." Sam Ross, assistant manager of CKWX, said: "1 lio|>e the) u<> ahead and prosecute.
Tv ami radio has played an important part in the success of the remit Nescafe Week promotions, ad manager \. M. Lawrence told the
Central Canada Hroadca>ter* Wn.
He revealed that in one lest market Nescafe share of instant coffee sales went from 19 to 81'. in one market during Nescafe Week, then settled at tw ice the 19| '< level.
Lawrence said there was a direct relationship between Nestle"? investment in tv and spot radio and it? increased market share for instant coffee and instant chocolate.
Nestle now puts 7095 of its hudpet into tv.
Horace N. Stovin & Co. is no* Slovin-Byles.
W. D. "Rill B\ les. who was executive \ ice president, has become president in place of Stovin, who is chairman of the board.
B\les joined Stovin in 1956 with 2") \ ears' experience in broadcasting.
Stovin-Byles now reps 22 radio and nine tv station? in Canada, Bermuda, Nassau and Cuba.
Brown & Mitchell. Ltd., is now Brown. Mitchell & Wright, Ltd.
. . . Mian W aters, president and
managei ol I III M. I nto, has
elected president of the • enti al I ada Broadcasters Vsen., bui > eei Baxter Ricard of < HNO, Sudbury.
RESEARCH
TvB data, released ilii week. r«-veala some notable stride! made Iin t\ this year as compared to lasl year. Here ire the highlights "I this progress, based on V C. Nielsen re
-.an h :
• T\ \ ieu ing in' reased in all i ime
pel iods from Hi' -30' i pel a\ I minute.
• T\ attracted from V.-I.V, more families — in 11 out of 12 time periods.
• Famil) viewing increased in all 12 time Blots, showing a week!) gain of 2 hours and 12 minutes. Big viewing increase came between the hours of ') p.m. and midnight, with 20.4 families tuned in pei average minute.
• Over 3] ' i more families watched t\ in March 1057 than in March 1956.
Research staff additions: John K. I'hillip to the Chicago office and Carlin J. Ileiman to the N. Y. office
of A. C. Nielsen Station Index Client Service stall (NSI) . . . Erwin Ephion, assistant public relations and publicit) director for \. C. Nielsen, N. ^ . Kphron was formerl) production editor for SPONSOR.
FINANCIAL
Stock market quotations: Following stocks in air media and related fields are listed each issue with quotations for Tuesdav this week and Tuesday two weeks before. Quotations supplied by Merrill Lynch. Pierce. Fenner and Beane.
Tues.
Tues.
Stock
29 Oct.
12 Nov.
i hange
New York Stock F.\<hange
VB-PT
15
1 i%
%
\ T&T
165
163*5
-1%
\m (>
.V,
■ '-■
(lis "A"
25%
25
%
( lolumbia Pii .
L5%
14%
%
1 .lieu 'a
12%
12%
K
Paramount
29Yt
29%
i;< \
L'H7.
28
%
Storei
:y,
.'J'.
%
.'fill; Fox
22%
P.
W arner Bros.
20%
20
i„
\\ estinghouse
58
.SR
American St< 1 unge
Allied Artists
\ \n. Pro. 'i7
• &( Super
i ..
i.,
DumoDl Labs.
i
Guild Films
MA
6%
+ 1
KITE
San Antonio
MORE DAILY HOME AUDIENCE IN SAN ANTONIO THAN ANY OTHER STATION!
MUSIC & NEWS for ADULTS
Coll Avery-Knodel. Inc.
and still growing
WREX-TV
sales power!
WREX-TV — "The Viewers' Choice" DELIVERS your message to the buyers in this rich industrial and agricultural market.
The consistent high quality in production, promotion and merchandising ol both spots and programs has earned many major awards for WREX-TV this year! For the best medium to reach this Rockford area market consult H-R for the WREX-TV story.
J. M. IAISCH, General Manager
REPRESENTED BY H-R TELEVISION, INC.
SPONSOR
16 NOVEMBER 1957