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What's hapjH-mnp in I '. S. Government that affects sponsors, a^rnnrs, stations
Cwyrlght 1857 SPONSOR PUBLICATIONS INC.
WASHINGTON WEEK
16 November The FCC has been finding the dear channel and related radio cases mncfa
harder t<> crack than expected.
Despite the volumes of material submitted over the yean, the Commissioners still aren't having much luck with the problem.
Nevertheless, some action, at least <>f the tentative variety, i» expected soon.
Most likel) the Commission will decide t" continue present protection on most of tin* clear channels. It als<> appears thai these stations might be permitted to increase their power from !>0 kw to 75 kw.
In related cases, tlir* FCC Beems set to turn down the petition of the daytime
radio Stations for extended hours of operation.
And on Mill another front the FCC alread\ has proceedings in progress aimed at permitting the Class IV stations to increase their power from the present 2.">0 watt
maximum to 1.000 watts providing thev wont interfere uitli oilier stations.
Mueli of tlie linldup thus far revolves around how man\ of the clear-channel stations should lose some of their protection to permit second distant stations on their channels. Threatened are a few Northeastern and Chicago Stations, plus KFI in Los ingeles.
There has been no su'_r,_restion within the FCC meetings that am of the clear-channel broadcasters give up more protection than that — despite arguments by the smaller stations that few people tune in distant stations any more and thai putting additional Stations on those channel would result in better radio sen ice
Almost half of the independent nrodueers of filmed programs for TV have thus far failed to resnond to ihe FCC's network study committee questionnaires asking for confidential financial data.
That was revealed when FCC counsel filed with .lame Cunningham, FCC chief hearing examiner, an agreement under which MCA. Screen Gems, Ziv, and Revue \»ill turn over the confidential material by 9 December.
FCC lawyer Ashbrook Bryant surmised the other recalcitrant weir waiting for the outcome of the losing court battle waged by the four. Thej \>ill likely also provide the material by Dec. 9. he said. Rut more subpoenas will 1"' issued if there js anv foot-dragging, he warned.
The fate of existing stations which seek to keep out new competitors on the grounds that a city can't support an additional station has taken another turn for the worse. An Austin. Minn., station sought to use the "economic injury" argument, but communications counsel Harry Plotkin representing the proposed new station asked the Commission to make them open up their books t" prove their point.
The station didn't even wait for an FCC ruling to withdraw that part <d it protest Broadcasters apparently don't want their financial data made public.
FCC Chairman Doerfer says the Commission i~ investigating whether TV stations are using commercials flashed so briefly that ooboch sees them consciously 'the "subliminal perception" technique).
Doerfer savs he doesn't know if the FCC should do anything about it even if it discovers that TV stations are indulging. The prohe was requested by Congressmen.
SPONSOR • 10 NOVEMBER 1957 7",