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tAlt-LIOty
The latest Nielsen Survey shows that KTBS-TV, Channel 3, Shreveport, Louisiana gives you a bonus of 13,120 MORE TV HOMES than reached by Station B.
This gives you a bonus spendable income of MORE THAN $52,000,000.00* in this rich Southwest market with a total spendable income of more than $1,323,801,000.00.
* Sain Management June, 1957.
Your BONUS Station With Maximum Power
KTBS-7i>
CHANNEL
SNREVEPORT LOUISIANA
E. NEWTON WRAY, President & C«n. Mgr.
NBC and ABC
•ipmifltid by
Edward Petry & Co., Inc.
I
I
Tv and radio NEWSMAKERS
«_^ Arthur E. Duram, vice president in charge
.jPQ|P%. of radii, and television at Fuller & Smith
& Ross, has been named senior vice presi*» '^rV <?' dent. In his new capacity Duram will con
^. tinue in the over-all management of the
JkS " V agency's tv and radio activity in FSR of
^^^ fices in New York. Chicago. Cleveland.
\f\\ Pittsburgh and San Francisco. He joined
FSR in 1950. was made a vice president in 1953 and elected to the board of directors in 1955. Before this Duram had been market research director and later sales manager of the Columbia Broadcasting System's tv operations. "The appointment of Mr. Duram as senior v.p. is the fourth major change in recent weeks," said Robert Allen, president of FSR. "We feel that we are now organizationally able to meet the increasing demands."'
Thomas W. Moore has been appointed ABC TV vice president in charge of sales. He has resigned as general sales manager of CBS TV Film Sales. Moore joined the latter in 1952 as an account executive on the West Coast and in 1956 became general sales manager with headquarters in NewYork. After attending Mississippi State College and the University of Missouri. Moore got his start in the communications field with the Meridian. Miss. Star, a local paper, as classified advertising manager. This career was interrupted by a tour in the U. S. Navy as lieutenant, and resumed by an appointment as v.p. in charge of advertising and public relations for the Forest Lawn Memorial Park in Los Angeles. Slocum Chapin will take over new post of v. p. of client relations.
Charles F. Crisham has been named general manager of the Alabama Broadcasting System, operators of radio stations WAPI, WAFM, and tv station WABT in Birmingham. He has been in the radio and television business since his graduation from the Alabama Polytechnic Institute in 1939. Grisham began his career with WLW. Cincinnati, and was made assistant program director in 1940. Leaving \^ L\^ in 1949 he became director of radio advertising for the Feeds Division of RalstonPurina Co. in St. Louis. After serving as a major in the Field Artillery during World War II. Grisham became southeastern manager for the Edward Petrv Co.. then general sales manager of WLTV I now WLW-A I in Atlanta. He joined the Alabama organization in 1953 as commercial manager of WABT and was named v. p. in 1954.
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SPONSOR
16 NOVEMBER 1957