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pur station earn in the coming year?
HELP YOURSELF TO NEW BUSINESS, NEW REVENUE, WITH RCA THESAURUS LIBRARY COMMERCIAL FEATURES
RCA THESAURUS library service: The all-inclusive recorded library designed to give you a wide variety of sure-fire commercial features for making your station more attractive and effective for advertisers! Here's what you get: 1. SINGING COMMERCIAL JINGLES: Attention-getting lead-ins for your commercials, assuring sponsors more effective advertising. Over 2,000 of these for more than 70 local sponsor classifications, plus shopping, time, weather, station break and holiday jingles. A bonus for your advertisers. 2. "SALES BOOSTER" CAMPAIGNS: Series of fascinating recorded teaser features that attract greater sales for your sponsors. Jingle lead-ins capture interest, hold audience through commercial, then "pay-off" for sponsor and station. Now includes five saturation announcements : "Double Talk," "What's the Meaning of This Name," "Sound Advice," "Little Known Facts," and "Impersonations." 3. SHOW THEMES: To introduce local commercial shows, like disc jockey, news, sports, home and farm, etc. ShowThemes give your station a personality. 4. SHOW STOPPERS: Adds a staff of 60 voices to your station! Library of over 360 recorded comic situations and lead-ins to commercials. Recordings with scripts that work your DJ'a right into the act. Completely catalogued for easy daily use. 5. SHOP-AT-THE-STORE-WITH-THE-MIKE-ON-THE-DOOR Merchandising Service for Sponsors: RCA Thesaurus' famous copyrighted promotion package that regularly brings stations $5,000 to $20,000 extra income annually. Operating manual gives step-by-step guide to greater profits. Testproven and used by more than 400 stations, 20,000 merchants. Includes jingles, voice tracks by big-name stars, decals with your call letters for stores, and other features. Sells products . . . sells sponsors . . . promotes your call letters. 6. ECHO ATTENTION-GETTERS: New, clever, uniquely effective device! Words such as "Startling," "Bargains." "Big Sales" . . . heard first in clear, then rapidly repeated on echo. A wonderful audience-alerter to lead into commercials. 7. COMMERCIAL SOUND EFFECTS: Over 300 special sound effects, to add new impact to commercials. Now available to hypo sales in 35 different sponsor classifications. 8. MONTHLY RELEASES of new commercial features. PLUS . . . monthly marketing bulletins, catalogues, and brochures to help you sell sponsors.
RCA Thesaurus offers a complete service including: The Lawrence Welk Show; Paul Whiteman's "I Remember When" ; Over 5000 Musical Selections; Weekly Continuity Service; and Recorded Holiday Programs. Get the whole story of lowcost, profit-making RCA Thesaurus today! Call or write . . .
RECORDED PROGRAM SERVICES
155 East J^th Str, > t. X, w YorklO, X. Y.. MCrray Hill 9-7200 JU5 X. Lake Shore Drive, Chicago 11. III., WHitehall U-3693 134 Peachtree St.. X. W., Atlanta 3. Ga., JAckson i-7703 7901 Freeway #183, Dallas 35. Texas, FLceticood 2-3911 1016 S. Sycamore Ave., Hollyirood 38, Calif., OLd field U-1660
SPONSOR • 23 NOVEMBER 195"