Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
0001341
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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YOC MIGHT PITCH A RINGER it TIMES OCT OE IO* — OCT . 6-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA — MARCH, 1957 SHARE OF AUDIENCE — MONDAY-FRIDAY WKZO Station "B" Station "C" 6 A.M.12 NOON 35 20 9 12 NOON-6 P.M. 30 21 10 6 P.M.-I2 MIDNIGHT 29 21 10 YOU NEED WKZO RADIO TO HIT PAYDIRT IN KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN! Reach out and ring up the biggest share of the Kalamazoo-Battle Creek and Greater Western Michigan radio audience, with WKZO. Pulse figures at the left prove that WKZO delivers it — morning, afternoon and night! Many of the most impressive ratings are for WKZO local shows — with several giving up to 40r } Share of Audience! . . . or over t» ict the share of the nearest competitor. Want more facts? Ask vour Avery-Knodel man! tar™*'* S/t<> ^hfyi H'fafii h> WKZO TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated wifh WMBD RADIO — PEORIA. ILLINOIS CBS RADIO FOR KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN Avery-Knodel. Inc., Exclusive National Representatives *7»(/ tllrn won the championship in 1955 with an ./>'>>' ringei average in 15 games. SPONSOR , DECEMBER L95' . i