Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
0001343
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Nov. 1957 To give you tv facts faster and oftener . . . MONTHLY TV REPORT for lour weeks October 2TNovember 23 les Area 1 -'•port i Cwmuiatlt* •urtlar, THE NIELSEN STATION INDEX NOW PROVIDES MONTHLY TV REPORTS ON EACH MARKET! N iei • MARKET DATA' Index i TOTAL M 2,101,300 1.872.900 OuRCE ■. For each quarter hour, 6 A.M. to midnight, you can now have — PerBroadcast Station Totals to reflect the full reach of each station Per-Broadcast Metro-Area Ratings to measure "inner area" campaigns These station time-period facts are now reported separately for each measured month. You get important facts faster . . . and more frequently ... in the new . 5 I MONTHLY TV REPORTS For the full eight -week seasonal averages which you also need. NSI provides bi-monthly Complete TV Reports. These give you the four-week cumulative audiences . . . number of times reached . . . viewers per set . . . Audience Composition . . . and complete station and time-period appraisals. Nielsen Station Index a service of A. C. Nielsen Company 2101 Howard Street, Chicago 45, Illinois • HOIIycourt 5-4400 CALL . . . WIRE . . . OR WRITE TODAY FOR ALL THE FACTS CHICAGO 1. ILLINOIS 360 N. Michigan Ave., FRankltn 2-3810 NEW YORK 36. NEW YORK 500 Fifth Ave.. PEnnsylvania 6-2850 MENLO PARK. CALIFORNIA 70 Willow Road. DAvenport 5-002' SPONSOR • , DECEMBER L951