Sponsor (Jan-Apr 1958)

Page scan 0007 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE ..irtALLIBI HEi-FFRiCH of Maryland DRUG sales are covered by WITH at lowest cost per thousand! Vnd the other 24% are so far from Baltimore hat they're actually controlled by distribuion centers outside of Maryland. Vhen you buy W-I-T-H, you buy all of Metropolitan Baltimore's burgeoning populaion of 1,550,645**— up 20.2 Tc in the past ieven years alone. You get blanket coverage SaJes Management, 1957 of the total effective buying market— and no waste coverage. You get by far the lowest cost per thousand. That's why W-I-T-H has twice as many advertisers as any other Baltimore radio station. That's why ... for drugs and every other product ... it rates as your first choice. "Metropolitan Research K "figures"! Baltimore's best adio buy is . . . WITn ALL EYES McCANN-NO. AIR AGENCY It is in the spotlight because it has come so far so fast, because bigness has not made it immune to problems and because its structure i<ie among agencies Piggy-back marketing launches a new coffee Page 34 1957 radio set sales biggest since tv era Page 37 Proof that tv can sell almost anything Page 41 „ presentatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington; Simmons Associates in Chicago and Boston; Ke Brown Co. in Dallas, Houston, Denver. Atlanta, Miami, New Orleans; McGavren-Quinn in Seattle, San Francisco, Los Angeles.