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T. V. spot editor
A column sponsored by one of the leading film producers in television s \ it 15 \
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
It's new "Instantized" . . . it's easy to use . . . it's a wholesome product for the entire family. This series of 60-second commercials for Pet Milk dramatizes these three points via live action and animation, with special echo effects. Here expert casting proves once again to be as important as technical skill in creating television that sells. Produced by SARRA for the PET MILK COMPANY through GARDNER ADVERTISING COMPANY.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
This series of 60 and 20-second spots for Brading's Ale puts a man in his element — before a hunting lodge fireplace, in a club locker room or at home working at his hobby — as he relaxes with his favorite ale. A new arrangement of the Brading's Ale jingle, "Man, it's mellow," sparks the script and sells "Canada's First Prize Ale." Produced by SARRA for BRADING DIVISION, THE CARLING BREWERIES LTD. through THE F. H. HAYHURST CO. LIMITED.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
"Flavor so deep . . . you can feel it" is hammered home (with a velvet glove) in these 60, 20 and 8-second Salada Tea spots. This theme, plus Sarra's forthright handling of simple, everyday situations, gives the series unusual sales impact. The excellence of Salada Tea is proven in an extreme close up live action shot of the tearing open of an actual tea bag to illustrate the selling point of "no tea dust — no twigs — only costlier, hand-picked tea leaves." Produced by SARRA for SALADA-SHIRRIFF-HORSEY INC. through SULLIVAN, STAUFFER, COLWELL & BAYLES, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
VIDE-O-RIGINAL is a quality-controlled motion picture duplicate, made exclusively by Sarra as an additional service to Sarra clients. Produced in Sarra's own photographic laboratory, a VIDE-O-RIGINAL protects your TV commercial investment. No matter how many you order, each print has all the spark of a Sarra original because it's custom made for maximum fidelity on the home TV screen.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
SPONSOR • 4 JANUARY 1958