Sponsor (Jan-Apr 1958)

Page scan 00035 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
00035
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Christmas Party next year. Maybe, even, a tv show with the right format. Especially hilarious was the cartoon which did a figurative strip-tease on Mr. Claus. Come through with more of this kind of writing — and who'll need tranquilizers? Harry Chapperon Director of Public Relations Emil Mogul Inc., New York Congratulations on placing Santa Claus into the glass menagerie of MR. Very clever piece of writing! A. J. Alexander Zachary and Liss, New York "Strictly by the numbers" Thanks a lot for your permission to use the sponsor playlet "Strictly by the Numbers" on the Bill Vernon Hi over WBAI-FM, New York, last Friday night. A salesman with us for five years, Bill Vernon decided to celebrate his anniversary by producing his own half-hour, live show with music, skits and parodies on our industry. And "Strictly by the Numbers" was a natural for lampoonery use. Your man Bill Miksch did a great humor job in this piece, and we had as much fun putting it on the air as listeners did hearing it. Hank Sylvern gave us the appropriate musical background for the trials and tribulations of timebuyer Estrelita Kumquat, Hornbill Harumph, ad director for Little Charmer Cobra Flutes, and Marv Distelfink, account executive at Finn & Haddie agency. Incidentally, I understand there's been a run on cobras at the Madison Square Pet Shop as the result of the charm conveyed by Charlie, the borscht-eating cobra in "Strictly by the Numbers." Martin Katz director, sales development Blair Tv P.S. There's been some question as to why Bill, a tv time salesman, used the fm radio medium. Bill says "tv audiences are too big." • Both playlets referred to in the letters above are by SPONSORS William Miksch. Reprin "Strictly by the Numbers" are availabb SPONSOR • 4 JANUARY 1958