Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
000268
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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■ t-J St. Joseph, Missouri 680 KC 5000 WATTS 2,502.000 <srds c°nsumer 7 7 Markets, July, 1957) 794,860 households* O A O 1 A A farm P°Pulation o U o , 1 U U <SRDS Consumer 7 Markets, July, 1957) $3,671,000,000 Consumer spendable income per year** 139 counties [ in St. Joseph i in a 34 County Area 50% More audience than the next station from 5:30 A.M. to 12:00 noon, Monday through Friday. 21% More audience than the next station from 12:00 noon to 7:00 P.M., Monday through Friday. 40% More audience than the next station from 5:30 A.M. to 1:00 P.M. Saturday. (34 County survey— Pulse, March, 1957) 35 Years old this year! Ted Nelson, Exec. V.P. / Ted Branson, Manager KFEQ National Representative: Venard, Rintoul & McConnell, Inc.