Sponsor (Jan-Apr 1958)

KTHV sells nearly All of Arkansas! "KTHV largely responsible for 300% sales increase! i" Says ROBERT S. HERZOG, Advertising and Sales Promotion Manager, Boyer International Laboratories, Inc. Boyer International Laboratories recently bought a 13-week saturation campaign on KTHV for their H-A Hair Arranger, a liquid grooming aid. Although it is currently available only in the western two thirds of the nation, H-A ranks fifth in national sales. Boyer plans to tackle selected Eastern markets soon, using same saturation technique. Here's what Mr. Herzog says about KTHV: •• I think you will be interested to know that with only half of our 13-week campaign expired, we have already reached our sales and distribution expectations. Our sales for the first seven months of this year have exceeded last year's first seven months' sales by 300%. In fact, this year's first seven months' sales out-do all of our 1956 Little Rock sales by 125% . . . and the past six weeks of advertising and promotion are responsible for 58% of this year's business. Reports from our sales representative in the Little Rock area read as follows: "Good movement." "Excellent displays in stores." "Sold for the first time." "Doing quite well in stores." "Reordered." And the proof of these reports is, of course, shipments. To a large extent, the credit must go to the exceptional job you and KTHV advertising, promotion, and merchandising did for us. The cooperation you gave us was equally exceptional. J J S7 ROBERT S. HERZOG KTHV . . . LITTLE ROCK 316,000 WATTS .... CHANNEL Henry Clay, Executive Vice President B. G. Robertson, General Manager o SPONSOR • 25 JANUARY 1958