Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
000273
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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/FdmilY/ftadio Produces SSLAM All da.y-^~r~every day and Sundays . . . every rated quarterhour gives KCBQ the biggest San Diego audience by a grand slam (Pulse, Oct. -Nov.) Another endorse/ ment for the Bartell Group trump card — FAMILY RADIO. Bartell Group progran major markets demonstrate^.^ general audience can be kept intact and growing by a continuous program service of broad acceptance No audience fragmentation by ful slanting to special groups. Result: Advertisers always reach buyers. Double and redouble the power of your campaign in Bartell markets . . . BaMteeeft..,(utrt&0e/tf [pig. 1wo m sun aiEGO-l I [BEEN [eeIe] I— ,090 in 60510(1 — ' 9 AMERICA'S FIRST RADIO FAMILY SERVING 10 MILLION BUYERS Sold Nationally by ADAM YOUNG, Inc. for VVOKY The KATZ Agency 25 JANUARY 1958