Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
000289
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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who's second? We at WBBM-TV are anxious as a mother hen to know who's second in Chicago television. The latest ARB report shows one station in second place. At the same time, another station is ranked second by the Chicago Nielsen Station Index. But Nielsen, Telepulse, ARB*... all agree on one thing... WBBM-TV commands first place by a wide margin. We believe that's what interests you. Showmanship shows the way in Chicago television. The same Showmanship that turns your advertising into Salesmanship. The kind you find only <"> WRRM —TV Chicago's Showmanship Television Station— Channel 2 CBS Owned-Represented by CBS Television Spot Sales *December, 1957