We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
all of us. We feel it was a very fine and informative piece on our Jomar Instant Espresso radio campaign.
We could use another kindness. Could you please send us three or four additional copies of the article. . . .
David North, ad dir.
Martinsons Coffee Co.
"Women's shows"
When you asked for my home address so that I could enjoy sponsor in the quiet of my own home, I loved you! As a woman broadcaster for nigh on to 19 years, and gal about our radio station, who in addition to doing two 25 minute shows a day, five days a week, makes it a point to call on her sponsors personally to see what's cooking and gets copy from the merchandise on display or from recommended sales for the week, etc., I don't have much time to read quietly in my office. So I will be delighted to share my now office copy, and continue to enjoy my personal copy "at home."
Another thing I would like to say ... I am a grandmother ... so having given quite a few years to radio and some to tv, I have never felt as so many women may have, that we had come to the end of these so-called "women's shows." I sincerely felt that they should be modernized a bit, as our younger generation is modernizing. I think it sounds more sincere to have a woman talk about a homemaking product than having some male voice trying to explain how a souffle should look when removed from the oven, or how easy it is to use a sewing machine or bake a cake using the new mix by XYZ.
Forgive the sounding off like this,
but you people are and always have
been a help to those of us who double
in brass, and I for one appreciate it.
Connie Stackpole
WG1R, Manchester, N. H.
Any Comments?
sponsor likes to hear from its readers. Your comments or your criticism represents one of our best methods of insuring that we are accomplishing our purpose.
25 JANUARY 1958
PULSE* says . . .
KLZ RADIO
has the highest average rating of any Denver station!
Proof that listeners do prefer a station which programs... not to just a small, single segment of the audience... but to the total all-inclusive radio audience.
HOW? Effective Air Personalities
• JACK WELLS Show from 7:15 to 9 a.m.
• ART GOW'S Ladies' Choice from 10:15 to 11:15 a.m.
• PAT GAY Show from 12:05 to 12:45 p.m.
• JACK WELLS Show from 4:00 to 4:55 p.m.
• STARR YELLANDS Party Line from 8 to 9 p.m.
• and DENVER AT NIGHT from 6:30 p.m. to Midnight
r LU O personalities and features from CBS — the nation's leading network!
'ULSE, October, 1957
KLZ
tadta
560 KC
r Lee Fondren, :s in Denver.
CBS for the Rocky Mountain Area • Represented by the KATZ Agency
For the whole story call your KATZ r station manager and director of