Sponsor (Jan-Apr 1958)

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iiis has been evident all through the past months of crisis. 3r its resourcefulness at Little Rock, Variety called NBC jews "a heads-up, hustling-, news-digging operation." Jst recently NBC received astonishing evidence of the >le it is playing in informing America. During an interew with Nelson Rockefeller on TODAY, Dave Garroway fered a copy of the Rockefeller Study to anyone who would, ;nd for it. Following this single announcement more than 200,000 requests for the study were received by NBC. Official recognition came last week when the annual Sylvania j Award for outstanding network news was given to the Na-i| tional Broadcasting Company "because it has taken a big step in 1957 in doing more things and greater things with ne\vs.";j NBC TELEVISION NETWORK