Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
000297
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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^ SPONSOR 25 JANUARY 1 9S8 THE BARROW OPTION TIME BOMB With hearings on the explosive proposals of the FCC's Network Study Staff coming up, the key issue of option time will be joined. Would its end really cripple network television as we know it? I he long-simmering Washington probe of the television networks has reached the boiling stage. After nearly four years of exhaustive examination, attacks from many quarters and recommendations touching every aspect of chain operation, it appears that the issue of network survival is about to be joined. Battle lines are being drawn this week as the industry prepares to testify before the Federal Communications Commission regarding the explosive (and what many say are destructive) recommendations of the FCC's Network Study Staff headed by Dean Ros coe Barrow of University of Cincinnati Law School. Hearings are scheduled to begin 3 March and the deadline for appearances to be filed is only a few days away. Even before the hearings have begun, however, the sound of skirmishes has been crackling. • As the year ended, and less than three months after the release of the Barrow report, the FCC fired the first shots as it sent off letters to all tv networks and about two dozen affiliates regarding alleged violations of chain broadcasting regulations concerning network and spot rates, program and territorial exclusivity. SPONSOR • 25 JANUARY 1958