Sponsor (Jan-Apr 1958)

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

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T LAST! Whether you sell her shoe polish or throat lozenges or room deodorants — any product she doesn't use or think of every day — strong advertising frequency is the way to insure her memory. And CBS Radio daytime drama offers the statistics you need: radio's biggest audiences, high frequency of impression, efficient costs. But more than this, CBS Radio delivers a most attentive audience (as strikingly revealed by a sixcity study of the qualitative differences in listener attitudes toward stations). Here, you talk to millions of your best customers while they really listen! CBS RADIO NETWORK