Sponsor (Jan-Apr 1958)

;ee come up strong next fall is the hour lrarna and hour variety show." Partnership between networks and packagers is today's pattern. But the networks are going slow on ommitting themselves to firm contracts with outside film producers. Tolax, the) start offering film shows to agencies in the idea stage. Then they wait for reactions before going ahead with pilot production. Among film packagers who have network partnership deals and who're expected to be heavily represented on the air next fall are MCA, Warner Brothers, Desilu, Screen Gems, 20th Century. MGM TV. Ziv, to name just a few. But much of the product these producers are now beginning to show around is still in the planning, not the production stage, waiting for nibbles. "Clients may go into such partnership deals as well for next fall," says McCann-Erickson's George Haight. Tlie\"re trying to stem rising costs, and one way is through show ownerI Please turn to page 78) BC "ill ride Western trend with such shows Northwest Passage (above). Most talked'<>ut comeback is Milton Berle's tentative i" td return in own one-hour show, Off-beat Cross-section of product now being offered* ADVENTURE-MYSTERY Air Force Series is still in the planning stage (Desik Barbary Coast, half-hour film considered by ABC Blue Angels, half-hour film I Sam Gal!u>. naval air te Bold Venture, half-hour film (Ziv) starring Dane CI Collector's Item, half-hour film (Herb Meadow) stai Combat Correspondent, U.S.M.C., half-hour film I Dennis O'Keefe pilot is in the pi; Dial 116, half-hour film (Screen G( Focus, half-hour film (Revue) stair am. considered by NBC irk, considered by ABC s Vincent Price, for CBS Screen Gems I ining stage (Revue) ns) , story of emergency operators g Edmond O'Brien Front Office, half-hour film starring Ralph Bellamy, produced for CBS Grand Jury, half-hour film (Desilu) Ivanhoe, produced in England (Screen Gems) Jefferson Drum, half-hour film (S Orson Welles, half-hour film pro.lu Public Enemy, one-hour film I W; Road Block, half-hour film ( Revue Ruditsky, half-hour film (Chertok) S.A. 7, half-hour fib ed by his ns) sold to NBC; on air 25 April ! own company for ABC rner Bros.) produced for ABC ( considered by ABC story of New York detective, for NBC ing Lloyd Nolan 77 Sunset Strip, a half-hour film (Warner Bros.), produced for ABC The Man Nobody Knows, half-hour film (Desilu) being considered by ABC The Sergeant and The Lady, half-hour film starring Peggy Castle, for CBS Tokyo Police, half-hour film made in Japan considered by ABC Closeup, 1 Motive, half-hour til Naked City, half-hoi Pursuit, an hour dn Rendezvous, half-he him DRAMA ANTHOLOGY (Revue I, weekly biographical sketches (Ashley-Steiner) with Mike Wallace as host, for ABC film (Screen Gems I stories about New York City 1a (on order of Climax) produced for CBS film (Howard Erskine) considered by CBS HORROR House of Wax, half-hour film (Warner Bros.) considered by ABC Tales of Frankenstein, half-hour film (Screen Gems) considered by ABC LIVE It's News To Me, half-hour quiz (Goodson-Todman) stars John Daly, for ABC Make Me Laugh, half-hour quiz (Pat Weaver) sold to ABC; airs 20 March Off Beat, hour show starring Milton Berle, produced by his company for NBC Wayne King Show, a musical being considered by ABC Win A Million, half-hour quiz under consideration by ABC SITUATION COMEDY Father of the Bride, half-hour film (MGM-TV) Guestward Ho!, half-hour film starring Jeanne Joan of Arkansas, half-hour film (Phil Rapp) Las Vegas Story, half-hour film (Warner Bros.) Myrna Loy Show, half-hour film (Screen Gems for CBS oan Davis, for NBC iling comedy, for ABC amily comedy Maggie, half-hour film starring Margaret O'Brien for NBC Min & Bill, half-hour film (MGM-TV) Mr. Middleton, half-hour live show considered by ABC My Love Affair With The State of Maine, half-hour film considered by CBS My Old Man, half-hour film (Screen Gems) stars Ed Wynn Personal & Private, half-hour film starring Mickey Rooney, produced for CBS Papa Said No, half-hour film (Revue) a father-daughter comedy Donna Reed Show, half-hour film (Screen Gems) considered by ABC Room for One More, still in casting stage (Warner Bros.) considered by ABC The Great Montague, half-hour film (Nat Hiken). Cedric Hardwicke, for CBS You Know Me, Al, half-hour film (Arthur Lewis) stars Abe Burrows, for NBC You're Only Young Once, half-hour film (MGM-TV), still in planning stage WESTERNS Cimarron City, hour film (Revue) stars George Montgomery, for NBC The Fastest Gun Alive, produced by MGM-TV and stars Glenn Ford Florida sheriff show, half-hour film still untitled, produced by Screen Gems The 49'ers, hour film by Warner Bros, for ABC Northwest Passage, half-hour film produced by MGM-TV Pony Express, produced by Frank Rosenberg for NBC Rawhide, hour film (.Charles Marquis Warren) considered by CBS Stagecoach, hour film (Screen Gems) still in the planning stage The Texan, half-hour film (Desilu) starring Rory Calhoun U. S. Marshall, half-hour film (Desilu) starring John Bromfield Yankee Bligh, half-hour film being produced by Revue ipiled in Xew York ami Los A ngeles. Tliese shows ar J in various st i; a, few are already committ fall-plaTimiig ily as Indication of product th at may be available to letwork clients.