Sponsor (Jan-Apr 1958)

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GET AGE families buy most of all drug products GET AGE families buy most of all hair tonic 72% of ABC's average audience** is made up of GET AGE households! Corresponding figure for each of the other two networks is 64%. Cost per thousand for GET AGE householders on ABC is $3.92. The other two: $4.95 and $4.55.*** What's in the GET AGE for you? Over half of America's families. The young families, who are acquiring homes and all the things that go into homes . . . whose buying habits are still in the formative stage. And families at the very peak of their earning power— who are spending more than they ever will again. Families who are sold on ABC Television — because ABC programming is aimed right at GET AGE people. Maverick. Disney. Caesar. Pat Boone. Wyatt Earp. Dynamic programming for a dynamic audience— the audience you buy most efficiently on . . . ABC TELEVISION