Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001299
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Scheherazade sold continuity as a way of life. In her case she had to. The mother of all soap operas did it so well that she wound up being the favorite wife of the king — which was the best kind of consumer acceptance you could have in those days. Continuity pays off just as well today providing, of course, you've come up with an interesting story about what it is you have to sell. That's where advertising raises its pretty little head. Over at Jay Victor & Associates we have more "kings" to serve than our immortal lady listed above. Some 30 of them. They're known affectionately as clients. Clients seem to prefer only one type of story — the one with the word "success" in front of it. We seem to be writing them reasonably well because our heads are still attached to our necks and more kings seem willing to listen to us all the time. If you're seeking a new agency perhaps we can come up with somthing for you. We're more than willing to try. And if we can do business, believe us, we'll give you 1001 nights of effort every year. JAY VICTOR & ASSOCIATES advertising and public relations 1225 RAYMOND BOULEVARD, NEWARK 2, NEW JERSEY