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T. I spot editor
A column sponsored by one of the leading film producers in television SARR A
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
This 60-second commercial sells Camay Soap by transforming an ordinary bath into a fabulous experience. The setting takes the viewer from reality into the world of luxury — where cares are forgotten. Unhurried voice-over matches the mood; beautiful product shots never interrupt the pace. Seemingly relaxed sell! Produced by SARRA for THE PROCTER & GAMBLE COMPANY OF CANADA, LTD. through THE F. H. HAYHURST CO. LIMITED.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
Prime examples of the product-in-use technique! Everyday situations — everyday mishaps like spills on the floor — prove in these 60-second commercials that Johnson's Stride is "the wax you don't have to re-wax every time." By actual demonstration they ease, rather than urge, the viewer into buying Stride the very next time she shops. Produced by SARRA for S. C. JOHNSON & SON, INC. through NEEDHAM, LOUIS and BRORBY, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
Lively and believable, this series of commercials for Alps Brau Beer are really fun to watch. Bavarian dancers! Skiers zooming down Apline slopes! Attractive people everywhere enjoying Alps Brau Beer . . . enjoying the jingle sung by a real Bavarian barmaid. An unusually good combination of casting, continuity and music that sells as forcefully as it entertains. Produced by SARRA for CENTLIVRE BREWING CORP. through GRANT ADVERTISING, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
There'll be no doubt in your mind that babies are still the #1 attention getter when you see this series of 60-second spots for Pet Milk. Babies yawn and fall asleep . . . but the audience doesn't! Even a bachelor would find the situations appealing. Official doctors' formulas are written out to give authenticity to correct infant feeding. Produced by SARRA for PET MILK COMPANY through GARDNER ADVERTISING COMPANY.
SARRA, INC.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
SPONSOR • 19 APRIL 1958