Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001330
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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A pictorial review of local and national industry events PICTURE WRAP-UP Basic advertising principles related to sound is core of Peters, Griffin. Woodward's new desk top spot radio presentation being shown here to Lee Rich (center), B&B vice pres. and media dir., by PGW's N. Y. radio -I-. development mgr. Lud Richards (left) and a./e. John Francis Miss Kay VAN (actually model Paula Sams) was featured in promotion by KVAN, Portland, Ore., when station switched to new "instant radio" formula — music and news 24 hours a day. Kay VAN was formerly voted Miss Oregon Press Photographer. Station manager Larry Lau watches, posing in the background "Pete" Moore (U, ad dir. of Dodge l)i\. of Chryslei Corp.) accepts transistor radio .1 firsl prize Erom Charles Fritz of John Blair & Co. for besl radio commer< ul in Becond annual Blair survey KTVU, San Francisco-Oakland, brought its well-known seal emblem to life at recent l'.a\ \na Sportsmen's Show. The talented seal, balancing ball with KTVU's channel number, will be used in other local events Judge Henry F. Todd (center) of Nashville, Tenn., recently ruled in favor of radio listener who sued to stop Nashville's WSIX from switching to rock 'n roll. Station restored "quiet" music to its time slot 19 april 1958