Sponsor (Jan-Apr 1958)

News and Idea WRAP-UP ADVERTISERS Shulton has allocated about Simillion for a saturation campaign just before Father's Day. The bonanza will go to various media via Wesley Associates. New campaigns: • Ar. Winarick, manufacturers of Dura-Gloss nail products, is launching its new Dura-Gloss nail hardener via tv and print media, in Metropolitan N. Y. prior to a national campaign. • Borden's is introducing its Instant Whipped Potatoes in the upper New York and New England areas. The product is a packaged mashed potato in flake form. Promotions : • Both the Tea Council and Sunkist Lemons will be joining hands in tv spot this summer for an all-out campaign to sell tea with lemons. • U. S. Steel is launching the second phase of its consumer products promotion, via print media and announcements on CBS' Steel Hour. Core of the campaign is the use of steel products. • Giveaways: Kellogg is offering via tv announcements on ABC TV and CBS TV programs, an old time train model for coin and two cereal box tops . . . Joe Lowe Corp., for Popsicle and other 'side' confections, is conducting a "space travel" contest, via all media, to attract the youngsters . . . Gold Medal Candy Corp., for Bonomo's Turkish Taffy, offers a free trip to Disneyland in a "name this famous person" contest. Promotion beamed to large children's audiences, via tv. • Legorama, a new promotion drive for Remington's Princess Lady's shaver to find the "princess of legs." Winner to appear in Gunsmoke commercials on CBS. AGENCIES McCann-Erickson was this week Kudos: Distinguished Citizen award assigned the G.M.C. Truck and to Lawrence Mcintosh, manager of Coach division of General Motors, the domestic division of Grant, from SPONSOR • 19 APRIL 1958 This makes two former Kudner accounts in the McCann shop, the other being Buick. The G.M.C. business has been running around $1.5 million. DSF Chicago has been handed about $1 million worth of Swift business resigned recently by JWT. The products: Pard dogfood, Swift'ning, Jewel Shortening and Salad Oil and Commercial Shortening. SSC&B has added to its stake in the Best Foods combine. The agency now also handles the Rit Products Division. Other BF products at SSC&B: H-0 Quick Oats; H-0 Instant Oatmeal; Presto Self-Rising Cake Flour and H-0 Cream Farina. Doyle Dane Bernbach added two new accounts this week. One for Thorn McAn Shoes, amounting to over a million in advertising-promotion ... the other, the $400,000 account of Benson & Hedges cigarettes, product of Phillip Morris. B&B, originally handling both Benson and Hedges and Parliament, now concentrates on the latter. More agency appointments : BBDO for Omega watches . . . Hume, Smith, Mickelberry for the national advertising of Storer Broadcasting . . . Garfield Advertising for Hillcrest's YarnGlo and Under-Glo . . . Reach, McClinton for Stevens Candy . . . Norman, Craig & Kummel for Colgate's Vel Powder . . . F&S&R for The Dollar Savings Bank of New York . . . Henry J. Kaufman & Assoc, for WMGM, New York. Agency mergers: Grant and Abbott Kimball merger completed by the integration of their San Francisco offices ... In Seattle, Grant and the Burke Co. 'But Boss . . . five station wagons? ? ? What are we getting into now, the cab business?" "Mobile News Patrols", he snaps. "Two-way radios. Reporters. On the spot coverage anywhere in Greater Cincinnati!" \= t a- "But Boss, think of the MONEY! Why not do it like everyone else. Tips, second hand stuff from the newspapers, friends on the police force." "Thai's not how we got to be FIRST in Cincinnati!'" Aa i Come to think of it, I guess he's right. radio CINCINNATI