Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001332
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

BUY THE "OIL RICH" WEST TEXAS MARKET 89,274 SETS As of July 1, 1957 . . . with this Kind of money to spend . . . CSI PER HOUSEHOLD MIDLAND $7,428 ODESSA $7,049 BIG SPRING $5,931 KM ID-TV v^J MIDLAND. TEXAS ■■7S MORE radio homes at the LOWEST cost per home of any station in the Heart of Florida WSUN Radio St. Petersburg-Tampa Represented by VENARD, RINTOUL & McCONNELL Southeastern: JAMES S. AYERS Washington's Governor Albert Rosellini for "home town boy makes good" . . . Special citation for public relations in advertising to Arthur Fatt, president, Grey, from Assn. of Advertising Men and Women at the AAMW's 8th annual banquet. Agency newsmakers: In New York : New v.p.'s include John M. Keavey, KLM account executive at EWRR; Alfred Goldman, copy director of Reach, McClinton; Farrell Gilmore, account executive at Ted Bates. Three assistant v.p.'s have also been named at Bates : George W. Craigie, Christopher P. Lynch and Albert J. Petcavage. Some new BBDO additions: David Clark, account executive; T. Neal Wilder, account group head on Schenley ; Frederick J. Edwards, account executive; and Harold Davis, time buyer. In other New York agencies, J. Dennis Molnar, named account supervisor on Revlon, at Dowd, Redfield & Johnstone . . . Thomas F. Masterson to Robert Otto as account executive . . . Tyler Kaus, to the copy staff of Wexton. Upstate New York: At the Rumrill Co., John Van Arsdale, appointed executive v.p.; George Darcy elected a director; Robert McMahon named a v.p. Philadelphia: Leonard Stevens, radio-tv director, Weightman, Inc. . . . Cleon Yohe, media supervisor, Harris D. McKinney. Virginia : M. D. Newman named account executive for Cabell Eanes, Richmond. In Chicago: Roland Berns, appointed v.p. at Executive Advertising . . . Joe Watkins, to Grant as copywriter . . . Don Wells, to FC&B as merchandising executive . . . Tom Garrabrant, named media director of North . . . Ray Young, to Leo Burnett as copywriter . . . Roy Kosinski, to Don Kemper as media director. In Detroit: Doyle W. Lott, named v.p. at Grant, and account executive for the Dodge Division account . . . Jerry Moynihan, assistant media director, Campbell-Ewald. West coast people : Jack Kerr, promoted to account supervisor at McCann-Erickson, L.A. . . . Andre Anas tasion, as account executive and member of plans board at Kennedy, Walker & Wooten, Beverly Hills . . . Bemie Ebert, producer and Chet Miller, account executive on Star-Kist to Leo Burnett's L.A. office . . . Betty Thomas to Donahue & Coe as merchandising director . . . Richard Shoppelry to West-Marquis as junior account executive . . . George Irwin, to Heintz & Co. as v.p. and member of the plans board. More on assignments: Dick Higgs, to the radio-tv production staff of Allen & Reynolds, Omaha . . . Kenneth Strandberg to the account staff of Nemer, Minneapolis . . . Sam Young as account executive for Carroll's San Antonio office. CHICAGO REPORT Despite the IBEW's strike at WBBMTV-AM, programing and business was conducted smoothly at the station. From the viewpoint of new business it was a good week — as can be attested from the spot buys noted below: The Chicago highlights in the news included: WNBQ conducted a color tv seminar for 40 members of Foote, Cone & Belding on April 15. The demonstrations of tv programing techniques and a tour of the station's facilities is part of a continuing training program conducted by FC&B. Real, old fashioned, live radio in action was the theme of WMAQ's open house. Master of ceremonies, vocalist, musicians, guest interviewers and sports reporters were on stage before a studio audience, celebrating the 37th anniversary of Station WMAQ and the first anniversary of the Chan Show. WGN's Research division completed a survey showing the extent of children's influence on family buying habits. Generally, the study reveals that the tricycle set is highly responsive to advertising on tv programs for children and about 85% of them almost always recognize the advertised product in the stores. The Pet Milk Company, Station WSM Nashville and the Grand Ole Opry, and the Keystone Broadcasting System, are conducting a nationwide contest to discover a new western music star. Each of the KBS stations are SPONSOR • 19 APRIL 1958