Sponsor (Jan-Apr 1958)

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'amine any recent independent SPONSOR is read by more decision makers in both \ditorial publication in the broadcast field. It publication in the general advertising field as he time SPONSOR is the basic book me make Before you finalize your budgets get to know the complete story of trade papers and what they can do for you. We've prepared a 50 page color slide presentation outlining how to get the maximum out of every dollar spent. It's a "must viewing" for every station manager who's shooting for more national spot dollars. We'll be happy to show it to you at your c SPONSOR sells the TEAM that buys the TIME