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as basic as the alphabet
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i ;Sh1 "^Sep IB
EGYPTIAN
Peering back through the mists of time, many scholars believe that our letter B started as the Egyptian picture-sign for courtyard or house.
PHOENICIAN
Somewhat later, the Semitic inventors of the alphabet adapted the house-sign and let it stand for the first sound of befh (house).
GREEK
In the early Greek (boi/s/rephedon or ox-turning), alternate lines from right to left, then Ii to right. The result mirror-image letter, befa.
ROMAN
Liking the archaic Greek letter, the Romans carved it in stone in the rounded form we know and use today.
i/ data by
Dr. Donald J. Lloyd, Wayne State Univi
The basic letters for successful radio advertising in Detroit and southeastern Michigan are WWJ. This is Detroit's original radio station — the friendly voice that has entertained and informed most of today's adult Detroiters since their childhood — the welcome voice that holds a unique place in the hearts and loyalties of its listeners.
Start your radio campaign here — with the WWJ Melody Parade, WWJ News, with popular personalities like Hugh Roberts, Faye Elizabeth, Jim Wood, Bob Maxwell, and Jim DeLand. It's the basic thing to do!
m m m m m m m am and fm
WWJ RADIO
WORLD'S FIRST RADIO STATION
Owned and operated by The Detroit News
NBC Affiliate National Representatives: Peters, Griffin, Woodward, Inc.
B
est radio buy to reach most Michigan consumers. Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area.
SPONSOR • 19 APRIL 1958