Sponsor (Jan-Apr 1958)

Kudos: Three Chris awards of the Film Council of Greater Columbus went to Transfilm For film* made for I 1 • ANPA, Bureau of Advertising; 2) Standard Oil, and (3) Fortune. Strictlj personnel: Two account executives have been named to newlycreated central division of ABC Film: Frank D. Benson, south, and Floyd Blankenship, midwest. James Fonda, to Screen Gems, as producer . . . Charles E. Denney, named v. p. and assistant to the president. TPA . . . Judd L. Pollaek, appointed executive producer in charge of MP()"s new west coast operation . . . R. Could Morrison, to the international staff of Guild Films . . . Robert T. Donnelly, named account executive, in the Chicago office of CBS TV Film . . . Bob Olds, appointed creative director. Alexander Film . . . Jaek Bower, to MGM-TV as eastern sales and service rep for commercial and industrial film. ASSOCIATIONS NAB's annual convention in L.A. 27 April-1 May includes 17 sessions for radio-tv management, at which some 30 speakers and 50 panel members will discuss more than 40 different topics. Sessions will be held at the Biltmore and Statler Hotels. Speakers will include: Frank Stanton, president. CBS. Inc.; John C. Doerfer, chairman. FCC and Marion Harper, Jr., president. McCann-Erickson. New RTES officers: Donald McGannon, president, Westinghouse Broadcasting Co., succeeds John Daly as president. V.p.'s nominated were: Geraldine Zorbaugh, v.p. and general attorney CBS Radio; Don Durgin, v.p. and tv network sales manager, NBC, and Frank PeUigrin, \.|>. and secretary H-R Reps. < onvention time: The 4th District \F\ Convention will hold its meetings in Tampa 24-26 April. Vmong those who will participate in a media and tv clinic are: B. J. \lamler. Vlam Young, Howard Abrahams o( TvB and Cordon Buck of ( bicago'a FCB. Other Association Meetings: 4A's annual meeting take place 24-26 April in \\ bite Sulphur Springs, W. Va. . . . The spring meeting of Missouri Broadcasters Assn. at the U. of Missouri commences 30 April . . . American Women in Radio and Television holds its convention in San Francisco, 24-27 April . . . A.N.A. cancelled its spring national meeting this year — resulting from an expanded workshop program. TV STATIONS The Association of Maximum Telecasters will probably adopt a symbol of its own for exhibition on the air by the membership. The decision on this will be made at a AMFT meeting during the NAB convention in L.A. AH in a day's work: First day of second quarter brought seven new sponsors into the WRCA-TV (New York) fold. New advertisers include Dan River Mills, P&G, Democrats for Grogan, American Tobacco, ColgatePalmolive, Standard Brands and Ruppert Brewery. A live children's participation series has been created by WCAU-TV for a Philadelphia margarine maker. Table King Margarine is sponsor of the Saturday afternoon show, Jack Valentine's T-K Ranch. Commercials will be integrated into the show's format. Product promotions: Buy A Car Week promotion over KSTP and KSTP-TV hypoed a sudden sales spurt in Minneapolis-St. Paul. Auto sales were up 83% the first week of the promotion; week following they soared to 102% above the norm. • Four 60-second spots daily were highlights of WHTN-TV (Huntington, W. Va.) National TV Servicemens Week. Spots were devoted to the Electronic Technicians Association in the West Virginia area. More on baseball: G&D Wines and Vermouth will bring National League-less New York 77 of the Philadelphia Phillies' games over WOR-TV. Call letter change: W ATV, WAAT and WAAT-FM, in the Newark-New York area, will be WNTA-TV, WNTA and WNTA-FM. Affiliations: WKXP-TV, Lexington, has joined CBS-TV as an interconnected affiliate . . . WFAA-TV, Dallas, has renewed its affiliation with ABC-TV. Station sales: A group of Illinois businessmen have bought controlling interest in WTVP, Decatur, pending FCC approval. Heading the group is Chicago ad exec George A. Bolas. New studios: WHTN-TV, Huntington, W. Va. this week starts broadcasting from new studios in Charleston. Several programs will be aired from Charleston daily. New on the job: Keith C. Strange, named assistant promotion and p.r. manager, WFBM and WFBM-TV, Indianapolis . . . Robert E. Clark, appointed sales service manager, and Beth Talsma and John Cofoid named to the promotion department, all at WOW-TV, Omaha . . . Terry H. Lee, to WVUE, Wilmington-Philadelphia, as managing director . . . Ernie Byrne, named executive pro 5000 W besu buu KFeTi 9 ^^T*e statC' ' l*~ sri nfl,ion'" h¥n"***°°* neics 9la' I I KFJL exclude coverage 1 J Tan isolated market of I | 37,000 radio homes. KFJI | >ws sells! Best Buu KF<3I KLAMATH FALLS, OREGON Ask -the Meeker Co. II SO KC SPONSOR • 19 APRIL 1958