Sponsor (Jan-Apr 1958)

Record Details:

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ducer, and Charles D. Miller, production manager, both at KMOX-TV, St. Louis. Alexander W. Dannenbaum, sales v-p, and Wilmer C. Swartley, Boston vp., have been named to the Westinghouse Broadcasting Co. board of directors. RADIO STATIONS The Hartford, Conn. Advertising Club distributed awards for live programing this week. Top honors in both radio and tv categories were carried off by NBCowned stations in West Hartford. The merit awards went to WNBC for Central Connecticut on Parade and WKNB radio for Skyway Patrol Anti-recession drives among radio stations the country over continue to take on momentum. Here're a few of the latest:^ • WIL, St. Louis, is running a $5,000 listener contest on Now is the time to buy because . . . Contest is supplemented by jingles and station breaks pushing the up-beat theme. • KWIZ, Orange County, Cal., spots 15 announcements per day on the same theme, recession deterrents. The station is also highlighting encouragement tunes, such as Happy Days are Here Again, Bye Bye Blues, Easy Street. • WKAP, Allentown, Pa., has been running a four-month campaign against recession talk incorporated into their daily programing. Latest move is editorials, broadcast daily, urging listeners to buv. Campaigns : • RAB this week released promotion kits to member stations in preparation for National Radio Month, in May. Kit includes all sorts of stunt suggestions toward this purpose : draw attention to radio by creating the biggest noise your towns ever heard. • A unique summer campaign is in the works at WCAU, Philadelphia, aimed at keeping its audience intact during vacation months. With its potential audience encompassing summer resorts from the Po conos to the New Jersey shore, WCAU plans: (1) Listening posts — roadside stands, gas stations, motels, beach concessions, etc. — where listeners can hear news, weather and road conditions at any time. (2) A resort map of WCAU territory. (3) Tie-ins with auto clubs and state police on vacation safety cam paigns. (4) Programs originating from resorts and summer theaters in the area. The bingo game, which WMUR TV, Manchester, N. H., now tele casts five hours a week, has gained a number of national advertisers. They include Chunky Chocolates, Pepsi-Cola, Woolworth's. Oakite and Lestoil. In FM: The recent activity in the FM market is reflected in ten new spot accounts acquired by KGLA FM, Los Angeles, including two nationals (Diner's Club, Columbia LP Record Club) and eight local advertisers. Anniversaries: Rev. R. R. Brown this week celebrates his 35th year in radio as minister of World Radio Congregation, over WOW, Omaha. Rev. Brown hasn't missed a broadcast since he went on the air in 1923. In the public service: • Frank Pepper, news editor of WTAL, Tallahassee, received a Florida State Highway Patrol award for his promotion of safety in his daily news broadcasts. • Eighth annual Rotary Radio Aucion over WHOP, Hopkinsville, Ky., brought in almost $14,000 for the Roary Student Loan Fund. Auction was broadcast three hours lightly, for six nights. Station buy: A group of Los Angeles radio broadcasters have bought KEAP, Fresno, from B. L. Golden, for $150,000. Headed by Herb Edelman, the group includes Howard Tullis, ad agency head, Mortimer Hall and Mort Sidley, both of KLAC, Los Angeles. In new posts: Clyde R. Spitzner, to WFIL, as radio sales and programs director . . . Charles Crawford, named national contact and sales development manager. WTOP, Washington . . . Ray Nelson, appointed president of Bremer Broadcasting Corp., recently acquired by NTA (WNTA and WNTA-FM, formerly WAAT and WAAT-FM, Newark). Daniel J. Hereford, to WIL, St. Louis, as account executive . . . Allene Biggs, also to WIL, as administrative assistant . . . Keith Pettack, to WRIT, Milwaukee, as announcer . . . Clay Braun, to KDAY, Los Angeles, as account executive . . . Dick Provensen, promoted to program director, KGFJ, Los Angeles. Two promotions were announced this week by Jefferson Standard Broadcasting Co.: Virgil Evans, to managing director, WBT, Charlotte, and Paul B. Marion, former national sales manager, named WBT's sales manager. More names in the news: Ken Hildebrandt has resigned as general manager of KMYR, Denver . . . Walter H. Stamper, WAPO (Chattanooga), commercial manager, elected president of the Chattanooga Sales Executives Club . . . Sam J. Slate, WCBS, New York, general manager, is honorary chairman representing the radio-television industry of National Sunday School Week. CANADA Radio listening habits in Montreal are the subject of an extensive survey just completed by CJMS. The one-question survey of 15,000 radio owners will be analyzed and findings published for the industry. The question : What is the one thing you want, but are not getting from your present radio stations? New marketing manager: Robert J. Emens, former U. S. regional sales manager, has been named marketing manager of S. C. Johnson & Son, Canada. Other new Canadian appointments: M. J. Mooney, named senior account executive, F. H. Hayhurst Co., Toronto . . . Jean Baulu, appointed announcer and Bob Grierson, to the sales staff, at CJMS, Montreal ... J. Douglas Nixon, to CBC's Toronto staff as assistant director of radio network planning (English). ^ 19 April 1958