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A round-up of trade talks, trends and tips for admen
^ SPONSOR HEARS
19 APRIL 1958 Lever Bros., which has upped its arl hudsjet substantially for the next fiscal vear in sun
Cwyrlght 1958 ' ^
(or publications inc. port of a lot of new products, is also setting a new profit-margin target. The desired goal: 4%, or practically double the previous mark.
Marlison Avenue legalities are keeping a watchful eye on the lottery games flooding lv (even NBC TV has one on the boards).
Two likely sources of trouble: Postal authorities and states that have anti-lottery measures on the books.
Kraft is contemplating reviving the title of one of radio's most esteemed programs— the Kraft Music Hall— this fall.
Paul Whiteman was its original star, and Bing Crosby presided over the Hall for about a decade.
Most of the top-ranking film commercial producers now agree on this: The system of having them bid for a job has become pretty well outdated.
Those favoring shelving of the system arauo that today's estimates show hardly any difference in prices among the five or six leaders.
A heavy user of tv appears to have incurred frowns from department stores by offering a bra free with every girdle purchased.
The stores' gripe: The customer almost automatically is in the market for a new bra after she's disposed of the girdle problem.
If S. C. Johnson pulls out of the Steve Allen show or reduces its stake to a halfhour on alternate weeks, it will be because it's plagued by a problem common to quite a few tv advertisers: too many brands thrown together.
Should Johnson quit Allen altogether, it will team up on an alternate basis with two other nighttime network half-hour shows.
Major agencies still have to make a lot of headway in getting cooperation between print copy and tv storyboard art directors.
A recent incident points up this antagonism : An art director junked a $1,000 set made for a magazine ad before the agency's tv commercial people found it would come in handy for them. too.
Ex-NBC pages — now scattered all over the business — are most amused by this recollection:
Having to memorize the faces of NBC v.p.'s in the framed photos hung on the walls of the locker room. The constant trouble was that no sooner had one set been commited to memory than a new one was substituted.
SPONSOR • 19 APRIL 1958