Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001345
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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■«*»» " ..-,, ...... YOU MIGHT WATER SKI 400 MILES* — BUT . 6-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA— MARCH, 1957 SHARE OF AUDIENCE— MONDAY-FRIDAY WKZO Station "B" Station "C" 6 A.M.12 NOON 35 20 9 12 NOON-6 P.M. 30 21 10 6 P.M.-I2 MIDNIGHT 29 21 10 Me fa'tyl f/'tafkta WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS YOU NEED WKZO RADIO TO COME OUT ON TOP IN KALAMAZOO-GRAND RAPIDS AND GREATER WESTERN MICHIGAN! Here's how to set sales records in Kalamazoo-Grand Rapids and Greater Western Michigan! Reach and hold the biggest share of the radio audience with WKZO. Pulse figures at the left prove that WKZO delivers it — morning, afternoon and night! Many of the most impressive ratings are for WKZO local shows — with several giving up to 41% Share of Audience — or over twice the share of the nearest competition! Want more facts? Ask your Avery-Knodel man! WKZO CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives *Lyle Lee, Galatia, Illinois, set this record in 1955. 19 april 1958