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InwndVHmgton
A 12-County, $743,538,000 Market Covered by KPQ WENATCHEE 5000 W 560 KC
A Market Apart from Seattle and Spokane
FORJOE & CO., Nationally
ART MOORE & ASSOCIATES
Seattle and Portland
PAT OHAUORAN, National Soles
NOrmandy 3-5121, Wenatchee
a subliminal ad
ROANOKE, VA.
we spend
WSLS • TV
most of our
ROANOKE, VA.
money for
WSLS • TV
local audience
ROANOKE, VA.
promotion
n o l
KE, VA.
Tv and radio NEWSMAKERS
Gerald O. Kaye has been named president of Atlantic Television, Inc., the corporate owner of WATV, Newark, N. J., and also general manager of the tv station. He will be responsible for the station's programing schedule, which will be revised to include first-run feature motion pictures, half-hour shows, sporting and special events, educational programs and local community presentations. He will also be in charge of over-all policies and general direction. Prior to W. W. II Kaye set up and handled promotion and sale of the first 7,000 RCA Victor tv sets in New York. He also organized the New York dealers for the sale of RCA Victor tv receivers and developed their merchandising and advertising campaigns. Among his other past associations are Avco Corp., TV Guide, WNEW and the American Weekly.
John H. Eckstein has been appointed Director of Broadcast Accounts of the Wexton Company, New York, in charge of creative and administrative activities for the agency's 21 am, fm and tv station accounts. He will also act as broadcast media consultant to the company's other clients. Eckstein previously served as director of advertising and promotion for the American Broadcasting Company, where he pioneered promotional campaigns for the industry, particularly in the areas of station and audience promotion. Prior to this, he was a copywriter and production manager for National Screen Service Corp., after spending three years as head of his own company, Television Research Institute. He was also associated with Time Inc. for two and a half years.
Thomas J. Murray was named general manager of WKAZ RADIO in Charleston, West Virginia, it was announced 2 April by Lawrence H. Rogers, president and general manager of WKAZ and WSAZ-AMTV, Huntington, W. Va. He previously served as assistant sales manager of WFBR, Baltimore, Maryland, and prior to that as a member of the sales department of the Charleston Daily Mail. Following W. W. II, he joined the local sales display department of the Baltimore Sun Papers. Murray is a graduate of Duke University and serves on the board of directors of the Advertising Club of Baltimore and the United Cerebral Palsey of Greater Baltimore. He is married and has a son.
19 april 1958