Sponsor (Jan-Apr 1958)

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T didn't see a well-stacked babe in the whole damn hospital!' LOCALE: Moscow City Hospital SUBJECT: Dick Cheverton, WOOD Broadcasting News Director SITUATION: Lousy! Recovery from plane crash at Moscow Airport not assisted by cheesecake or decent grub. What was Chev doing in Russia, anyway? Getting background for news, of course. It just happened he got more than he bargained for in a plane crackup. He did return to Grand Rapids with rare insight on one facet of Russian life. WOOD news personnel habitually travel far and wide to write and produce news programs that WOODlanders listen to and watch first and most. Everybody in Western Michigan is a WOODwatcher! WOOD-TV is first — morning, noon and night, Monday through Sunday — November '57 Grand Rapids ARB WOOD-AM is first — morning, noon and night, Monday through Sunday — April '57 Grand Rapids Pulse WOOD AIVI TV WOODIand Center, Grand Rapids, Michigan WOOD-TV NBC Basic For Western and Central Michigan: Grand Rapids, Battle Creek, Kalamazoo, Muskegon and Lansing. WOOD Radio NBC.