Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001353
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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26 APRIL 19SS * copy • S3 a year SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS Proof Again If WXEX-TV OMINANCE! re's what the March, 1958 ARB Metropolitan Report for Richmond shows: J Sign-on to sign-off — jnday thru Saturday — fXEX-TV has more Vi hr. RSTS than any other ichmond area TV station* RJ 7 P.M. to sign-off— Sunday thru Saturday — WXEX-TV rates FIRST in 46.7% of all Vt-hours. Station B— 27.3%. Station C— 26%. n the air. Excludes children's hours of 5 to 7 V.M. Monday through Friday. WXEX-TV ... TV TAPE: NEW VISTAS, NEW PROBLEMS Tape promises residuals for live shows, improved commercials for sponsors, station opportunities. But union struggles are clouding its immediate future Page 3T Those easy listening radio commercials Page 34 How Compton outgrows its own expansion plans Page 36 Special NAB Convention Issue Faces page 48 NBC BASIC-CHANNEL 8 Irvln G. Abeloff, Vice-Pres. epresentatives Select Station Representatives in New York. Philadelphia. Baltimore Washington. Simmons Associates in Chicago and Boston; larke Brown Co. in Dallas Houston. Denver. Atlanta. Miami. New Orleans. McGayren Quinn in Seattle. San Francisco. Los Angeles