Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001357
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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It Takes 31 Newspapers to cover the Rich Mississippi Valley Area ... And even then, FULL COVERAGE is missing! Daily Newspaper No Daily Paper Under 10,000 m 10,000 10 50,000 Over 50,000 WOC-TVS 48 COUNTY MARKET — Population* — 1,686,000 519,100 TV Farm Homes** 54,912 TV Homes* 422,800 Effective Buying Income* $2,757,557,000 97,101 Retail Sales* $2,007,749,000 THERE IS NO WHITE SPACE IN VYOC-TV LAND ... AND WOC-TV'S UNDUPLICATED COVERAGE IS 51% MORE THAN THAT OF ITS NEAREST COMPETING TV STATION! The Quint-Cities Station — Davenport and Bettendorf in Iowa: Rock Island, Moline and East Moline in Illinois. WOC TV Col B. J. Palmer, President Ernest C. Sanders, Res. Mgr. Mark Wodlinger, Res. Sales Managei PETERS, GRIFFIN, WOODWARD, INC. EXCLUSIVE NATIONAL REPRESENTATIVE WOC-TV Davenport, Iowa is part of Central Broadcasting Company which also owns and operates WHO-TV and WHO-Radio-Des Moines SPONSOR • 26 APRIL 1958