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PONTIAC for MacManus. |ohn &
PONTIAC for MacManus, John & Adam
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NEWSMAKER of the week
The reps built a gracious bridge this iveek to the people who professionally are closest to them by creating the "Silver Nail" Timebuyer of the Year Award. Frank Silvernail, retired BBDO timebuyer, became first of its recipients.
The newsmaker: By honoring Frank Silvernail with a luncheon and a plaque, the reps were paying homage to both a person and a symbol. Silvernail represented to them more than a buyer of their wares. He symbolized the sort of operator who has a genuine interest in the product he buys, who likes to suggest ways of improving it to the seller, and who constantly seeks to kindle a kindred enthusiasm for the product among his associates in the organization.
Such was the pattern of Silvernail' s working life in the 20-yearsplus he spent as an agencyman. When, as a matter of rote, he set up meetings between visiting stationmen and accountmen, Silvernail wasn't befriending the broadcaster so much as trying to acquaint a colleague with the inside angles and values of a somewhat complex medium — spot. It was as though he were saying to a young assistant account executive: "Listen to what this fellow's got to say and you'll learn something you can't afford to miss knowing."
To Silvernail, dealing in spot was something personal and not just a statistic. Frank Headley, SRA president, who presented the plaque to Silvernail, put it this way: "In a sense we did not create the award. Through his pioneering and the heritage he left, Frank created the award for us. There had to be a new and creative way to honor the man who has continually brought new understanding and scope to our industry. The old ways were never enough for Frank."
Before joining BBDO in 1943 Silvernail was with Y&R, and Pedlar & Ryan. ^
Silvernail (1.) accepts Gist annual "Timebuyer of the Year" award bom Headley SPONSOR • 26 APRIL 1958