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CLFVELAND
/"/
we don't count
Cleveland
While WCUE's 2 mv m signal does get into Cleveland, we don't claim it as coverage, don't include it in our market data. Our primary area has more people (over 1 lA million) than any one of 2(S states, more than five states combined. Retail sales in the area
billion dollars. Per-household spendable income is lir; above the U.S. average. We deliver 11.79? more listeners per dollar than any other station in the Greater Akron
Metropolitan Area.
TheWCUE Market Data book belongs in your file. See the new color film on the Elliot stations. Write or call us, or Avery-Knodel, for the book and the booking.
WCUE
AKRON, OHIO
5 r tTi©ns
WICE
■> Elliot, Vice-Pres.
GREAT INDEPENDENTS GOOD NEIGHBORS
49th am Madisor
Academy awards
I've been wanting to sound off ever since the Academy Awards presentation aired on NBC radio and tv.
The entire production got off to a bad start, as far as I was concerned, when the President of the Academy made a snide remark about "no commercials." At other points in the program there were more slighting references to commercials . . . notably by Bob Hope, one of the most heavily commercialized personalities in show business. Doesn't this come under the heading of "biting the hand, etc.?" It seemed to me to be in poor taste, particularly since many a Hollywood studio might be in dire financial straits were it not for commercials. And what of the financial status of most Hollywood stars? They don't say a word when they get their checks for commercials.
The lull in proceedings at the Pantages Theatre seemed to be the biggest gripe we read about. Why couldn't the Academy get with a sponsor and cover the time necessary for the commercials with some of the vaunted entertainment available ... a song, a monologue, film clip, etc. I can see where a sponsor would like to have the captive audience in the theatre sit quietly and listen to their pitch, but I can also see where an intelligent sponsor would be glad to sacrifice that theatre audience for the millions of listeners and viewers the program would garner.
In the opinion of a small town radio program director with limited experience l 17 years), the show left much to be desired in production, too. Oh . . . the settings were gorgeous, the stars beautiful and the dresses rather decollete . . . but fluffs! I've never seen a commercial show that would permit the performers so many glaring mistakes! They couldn't even read the Teleprompter! Jack Lemmon was an exception. He left the impression that he knew why he was there, what to say and how.
I read some glowing review of the I Please turn to page 24 I
26 april 1958