Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001381
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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RADIO BALTIMORE NOW has More jCisteners* than am other two BALTIMORE RADIO STATIONS Combined! *ln Homes Nielsen (December-January, 1958) says WCAO has more listeners than any other two Baltimore stations; 75% more listeners than the next highest station. Hooper (January thru March, 1958) says WCAO is first in total rated time periods, with almost 80% more audience than the next highest station; 1,250% more than the lowest station. In Business Establishments Hooper says WCAO has more listeners than the next three highest stations; I 73% more than the next highest station. In Car Radios Hooper says WCAO has more listeners than any other three Baltimore stations; 178% more than the next highest station. Keep your eye on these other Plough, Inc., Stations: Radio Boston I Radio Chicago I Radio Memphis WCOP I WJJD I WMPS REPRESENTED NATIONALLY BY RADIO-TV REPRESENTATIVES, INC. NEW YORK CHICAGO LOS ANGELES BOSTON ATLANTA SAN FRANCISCO SEATTLE SPONSOR • 26 APRIL 1958 27