Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
0001384
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Among Kansas City men and women it's a WHB world because WHB talks to more men and women than the next three Kansas City stations combined IT'S AN EDDIE CLARKE MORNING, TOO ! A fine example of WHB's dominance among men and women i Kansas City's "Morning Mayor," (see pictures on wall) who attracts 47% of all the men and women who listen to the top Jour Kansas City radio stations. Eddie is a 20-year veteran of Kansas City radio; an outstanding civic leader, and a sought-after speaker. IN deep, cheerful voice is the iim-i li-tened-to in town. New audience composition analysis reveals: 51.7% of all the men and women who listen to the top four Kansas City radio stations . . . listen to first place WHB. (Nielsen, Dec, 1957, 6 a.m.-6 p.m.). In every quarter hour, not only is WHB first in total audience . . . but in addition, reaches more adults than any other station. So to reach Kansas City housewives . . . and the men in their lives . . . WHB is the buy any hour of the day. Whether it be Metro Pulse, Nielsen, Trendex or Hooper . . . whether it be Area Nielsen or Pulse . . . WHB is the dominant first throughout . . . with audience shares consistently in the 40% bracket and tremendous 96-county coverage. Talk to a Blair man . . . or AVI II; General Manager George W. Armstrong. lAf H E* Kansas City 710 Jcc. IONS TODAY'S RADIO FOR TODAY'S SELLING TODD STOR2, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. ' SPONSOR • 26 APRIL 1958