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T. V. spot editor
A column sponsored by one of the leading film producers in television SARRA
NEW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET
Never underestimate the power of good photography — as in these 60 and 30-second spots for new superwhite Kolynos Tooth Paste. Simple home situations come alive . . . and dental demonstrations, ethically handled, carry more than ordinary conviction. An authoritative voice-over completes the message, always in keeping with the relaxed pace of the commercial. Produced by SARRA for WHITEHALL LABORATORIES CO. through TATHAM-LAIRD, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
When a woman throws a hot iron over her shoulder — you're looking at one of SARRA's 60-second commercials for Van Heusen Shirts. Essentially, these spots are straight "sell" — carried off by Bert Parks, in style! With most of the action on his own shoulders (no pun intended) , Parks gets over all the selling points of Van Heusen Shirts with plenty of product identification in high "key photograph. Produced by SARRA for THE PHILLIPSVAN HEUSEN CORPORATION through GREY ADVERTISING AGENCY, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
60 and 20-second spots and 10-second ID's for better Sunbeam Batter Whipped Bread leave no doubt that this is superior bread — no holes, no streaks, no poor end-slices. In one commercial, for example, slices are fanned out via stop motion. In another, jam oozes through ordinary slices. In every one, a convincing demonstration focuses the viewer's attention on Batter Whipped Sunbeam, with a short jingle for a lively close. Produced by SARRA for QUALITY BAKERS OF AMERICA COOPERATIVE, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
Memorable because it's the funniest to date! This series of 60-second commercials for Jax Beer is a three-way creative effort. Written and voiced by Allen Swift . . . with puppetry by Paul Ashley . . . and brought into advertising focus for the TV screen by SARRA. Hilarious dialogue and delightful puppets in rib-tickling situations never miss the primary purpose — to sell Jax Beer! Produced by SARRA for JACKSON BREWING CO. through FITZGERALD ADVERTISING AGENCY, INC.
SARRA, INC.
New York: 200 East 56th Street Chicago: 16 East Ontario Street
SPONSOR • 26 APRIL 1958
CONVENTION SPECIAL