Sponsor (May-Aug 1958)

Page scan 0007 from Sponsor

Record Details:

Title:
Sponsor
Date:
May-Aug 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (May-Aug 1958)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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N 8 C 30 ROCKEFE I NEW YOR LLER PL AZfi ?0 N Y IXt 3 MAY 19SS 30< a copy • $3 a y©ar 3 OR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE Hitch YOUR Wagon to the Iter stations flECE,VE* and Watch Your Sales &> UP/ VITAL Stations , 2 Important Markets •ing over 3 Million People FIRST and Getting FIRSTER all the time Check the RATING of your/ Choice Your STAR STATION is a MUST BUy Station ! tk Iter stations IF RESULTS ARE A MUST, SO ARE THE STAR STATIONS AGENCY DILEMMA WHAT PRICE MARKETING? At last week's annual meeting, 4A's weighed client services against profits, were cautiously optimistic about fall spending. Here's why Page 29 Todd Storz tackles the local rates Page 31 Air media's rosy future: a population study Page 36 What you should know about tv film Page 40